I’m curious, questioning, and forever wanting to challenge myself and my thinking. I enjoy hiking and the outdoors for the joy felt when I find my way atop lofty places that seem unattainable. I travel to places to immerse myself in cultures and ways of life that are uncomfortable to expand my concept of what’s ‘normal.’ And, more broadly speaking, I’m fascinated by brands, people, and the impact that this complex relationship can have on our wider culture. Hence, I’m drawn to strategy to build brands that resonate with the people I’m surrounded by everyday.
What I do best is consistently ask why and how things can be made better, so this space, and my thoughts, will be ever-evolving.