Establish (from nothing) complete branding for start-up winery in southern Vermont, Vermont Vines.
Researched competitors, wine industry, target market and through multiple rounds of revision, came up with a unique brand strategy.
Applied brand strategy to establish an all-inclusive brand (Vermont Vines) as well as a core sub-brand (CorkDog) ready for launch. Final deliverable consisted of logos for brand and sub-brand, merchandise, tent cards, business cards and brand event launch plan complete with social media plan, press release, media plan, event poster, direct mailers and website splash page.
See link to the full presentation here.