Campaign Planning

Okemo Mountain Resort: Earned/Owned Media Campaign

The Ask:

Develop a pro-bono earned/owned media campaign for client, Okemo Mountain Resort to support internal team’s paid media campaign for Summer 2014 season.

The Answer:

Conducted extensive golf, ski and New England tourism industry research to inspire strategic and creative direction for campaign.  

The Outcome:

Led a team of three interns to create a comprehensive earned/owned media campaign. Campaign consisted of content strategies for Facebook, Twitter, Instagram, Pinterest and YouTube, sample content for each platform and the creation of a WordPress blog.  Campaign was taken as-is and implemented by Okemo Mountain Resort.  

Okemo

 

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