Okemo Mountain Resort: Earned/Owned Media Campaign
Develop a pro-bono earned/owned media campaign for client, Okemo Mountain Resort to support internal team’s paid media campaign for Summer 2014 season.
Conducted extensive golf, ski and New England tourism industry research to inspire strategic and creative direction for campaign.
Led a team of three interns to create a comprehensive earned/owned media campaign. Campaign consisted of content strategies for Facebook, Twitter, Instagram, Pinterest and YouTube, sample content for each platform and the creation of a WordPress blog. Campaign was taken as-is and implemented by Okemo Mountain Resort.