Mountain Dew Key Market Research
Assess and determine the state of action sports for potential key market areas, be it entire countries or specific cities around the world, to support buy-in for client Mountain Dew’s global event expansion.
Evaluated core endemic media, demographic information and action sports industry research to compile quantitative and qualitative research presentations.
Five separate research decks detailing relevant events, athletes, facilities, brands, shops, media, participation, and additional insights that supported the determination of key market viability. All decks were presented directly to client.