Consumer Insights


Mountain Dew Key Market Research

The Ask:

Assess and determine the state of action sports for potential key market areas, be it entire countries or specific cities around the world, to support buy-in for client Mountain Dew’s global event expansion.  

The Answer:

Evaluated core endemic media, demographic information and action sports industry research to compile quantitative and qualitative research presentations.  

The Outcome:

Five separate research decks detailing relevant events, athletes, facilities, brands, shops, media, participation, and additional insights that supported the determination of key market viability.  All decks were presented directly to client.  


Mtn Dew Research

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