WhistlePig Digital Marketing Audit and Recommendation
Determine how to better improve luxury rye whiskey brand WhistlePig’s sales and brand engagement.
- External scan (industry trends, competitive analysis, target market identification)
- Digital audit and internal scan of company
Based on an extensive assessment of what the company was doing right, could improve upon, and what its competitors were doing, my group and I presented WhistlePig with a 90-page document detailing recommendations for customers and distributors across:
- Owned Media, including: SEO improvement/keywords; unique content strategy for of their each owned platforms (Website, Blog, Email, Facebook, Twitter, Instagram)
- Earned Media, including: influencer outreach programs; Reddit AMA series
- Paid Media, including: event sponsorship; magazine advertising
- Shared Media, including: social contests, viral video series
See the full presentation here.