Qualitative Research

Sierra Mist Alchemists

The Ask:

Analyze multiple rounds of qualitative responses from 20 Rutgers University Students as part of a proprietary research initiative for the launch of a new product line for Sierra Mist. 

The Answer:

Sorted through individual answers to classify responses into key themes and ideas.

The Outcome:

Identified topline themes and actionable insights from each session that were utilized in brand launch, naming and promotion pitches to Sierra Mist.